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MarketingExperiments

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Unlock the Power of Your A/B Testing Program
A Behind-the-Scenes Look at Creating an A/B test
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

The business of behavioral change
How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team
Laying the foundation for experimentation-based digital marketing in healthcare
Tactics for capturing voice of customer and building delightful digital experiences
Changing organizational culture and fostering an experimentation mindset
How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth
Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE
How customer-obsessed brands are pulling ahead in the emotion economy
How The Motley Fool leverages experimentation as a growth strategy: A case study
Building the essential marketing technology stack to fuel your experimentation program